Interview with Frida Blom at Westander

The PR agency Westander is one of the latest customers at inamo. They contacted us for help with a test for one of their clients. We asked if they would like to share their experience with us in an interview, so we had a nice chat with their business area manager and interim Head of Agency Frida Blom.

Why did you choose inamo as a partner for your user studies?

Westander was looking for a company that could help one of our clients recruit participants for a focus group. We received a recommendation for inamo from another company.

Why is research important to you?

In this case, it was crucial for our client to test messages that Westander had helped them develop, on members of the public.

How do you think the collaboration has worked?

The collaboration with inamo has worked very well. Above all, I appreciate that inamo has been diligent in providing continuous updates on the project’s status. I also appreciate the proactiveness – inamo has consistently been a step ahead, considering things that need to be done before I have even thought of them myself.

What is the best thing about the service that inamo offers, from your perspective?

I never thought it would be so smooth to recruit people for a focus group. inamo has made everything very easy for me and for our client at Westander. I have already recommended all other consultants at Westander to seek help from inamo, and I will continue to speak highly of you.

If you want to conduct a test and get help finding participants, contact us! We are happy to help. You can reach out to us here.