Most ecommerce decisions happen on a small screen, in a distracted moment, with a short attention span. inamo helps ecommerce and retail teams run UX research and usability testing on checkout, mobile shopping, search and category journeys with verified shoppers, to close the gap between traffic and conversion.
A confusing size guide. A checkout flow with one step too many. A mobile category page that makes product comparison impossible. Each friction point adds abandonment risk, and most of them are invisible in analytics until you watch a real shopper hit them. That is where ecommerce UX research changes the conversion math.
Product detail pages that do not answer the questions driving real purchase decisions
Checkout flows with unexpected friction, required account creation or unclear shipping
Mobile shopping experiences that were never tested with real users on real devices
Search and filtering that returns results but never the right ones for the shopper
Delivery, returns and trust signals that create last-minute doubt at the checkout 
Ask verified shoppers to browse product categories, compare options and complete checkout flows while narrating their decisions in real time. Understand not just where they drop off, but why, and what would have changed their mind.
Capture full session recordings to analyze hesitation, product-comparison behavior and cart abandonment with the context that click data alone never delivers.
Use Spotlight Clips to save the exact buying or abandonment moments and share visual proof of shopper confusion with marketing, design and product teams in one click.
Insight Forge converts usability observations into prioritized, conversion-focused recommendations that map directly to sprint backlogs and A/B test hypotheses.
Recruit verified shoppers filtered by category, brand affinity, basket size, purchase frequency and device preference. Bring-your-own customers supported.
Product detail page and category navigation usability testing
Checkout and payment flow optimization research
Mobile shopping journey usability testing
Search, filtering and product discovery usability research
Post-purchase and returns experience UX validation
Quantitative data tells you where shoppers drop off. inamo tells you why. Run your first ecommerce UX study free, with verified shoppers and AI-synthesized findings.
