Most ecommerce decisions happen on a small screen, in a distracted moment, with a short attention span. inamo helps retail teams test real mobile shopping behavior - not idealized desktop flows - to close the gap between traffic and conversion.
A confusing size guide. A checkout flow with one step too many. A mobile category page that makes comparison impossible. Each friction point adds abandonment risk - and most of them are invisible until you watch a real user hit them.
Product pages that don't answer the questions that drive purchase decisions
Checkout flows with unexpected friction or required account creation
Mobile experiences that weren't tested beyond a developer's screen
Search and filtering that returns results but not the right ones
Delivery, returns, and trust signals that create last-minute doubt 
Ask real shoppers to browse product categories and complete checkout flows inside inamo platform while narrating their decisions. Understand not just where they drop off, but why - and what would have changed their mind.
Capture full session recordings to analyze hesitation, comparison behavior, and cart abandonment without relying on click data alone.
Use Spotlight Clips to save buying or abandonment moments and share visual proof of user confusion directly with marketing, design, and product teams.
Insight Forge converts usability observations into conversion-focused recommendations that connect directly to sprint backlogs and A/B test hypotheses.
Recruit verified users or bring your own filtered by product type, usage behavior, and relevant demographics.
Product detail page and category navigation testing
Checkout and payment flow optimization
Mobile shopping journey testing
Search, filtering, and product discovery testing
Post-purchase and returns experience validation
Quantitative data tells you where the drop-off is. inamo tells you why.
